This involves the comprehensive planning, coordination, and execution of all logistical, operational, and support elements required for a successful live performance tour. It ensures that artists and crew can focus on their creative and technical roles while all other aspects of the tour run smoothly.

Tour & Production Management

We organize live performance tours, typically for musicians, bands, theater groups, or other performing artists. It includes travel logistics, scheduling, accommodations, budgeting, coordination with venues, and managing technical needs for the crew and performers.

For Performing Artists

• Travel Arrangements: Booking flights, ground transportation, and managing travel documents.

• Accommodation: Ensuring comfortable lodging close to venues.

• Scheduling: Managing tour itineraries including performances, media appearances, rehearsals, and downtime.

• Hospitality & Rider Fulfillment: Coordinating artist-specific needs (meals, dressing room setup, etc.).

• Health & Wellbeing: Ensuring artists have access to medical care, mental health support, and proper rest.

• Security & Privacy: Managing crowd control, VIP access, and protecting artists from unwanted attention.

For Technical Crew

• Load-in/Load-out Coordination: Scheduling and supervising the setup and teardown of equipment at each venue.

• Venue Technical Liaison: Communicating with local venue staff to ensure technical compatibility.

• Transportation of Gear: Organizing logistics for instruments, lighting, sound equipment, staging, etc.

• Crew Scheduling: Managing daily roles and hours to avoid fatigue and ensure optimal performance.

• Compliance & Safety: Ensuring all technical operations meet health and safety regulations.

Core Team Involved (Dependant on level of production/Event)

• Tour Manager: Oversees the entire tour operation, acting as the central point of contact. Day to Day logistics for artist, band and crew.

• Production Manager: Focuses on technical and production aspects, coordinating equipment and crew.

• Stage Manager: Manages onstage operations during performances.

• Sound/Lighting Technicians: Responsible for audio and visual performance quality.

• Backline Technicians: Handle instruments and stage gear setup.

Logistics & Operations

• Advance Work: Pre-tour visits, calls and emails to venues to confirm all technical and venue details, power requirements, load-in procedures, dressing rooms and catering.

• Tour Book: A document containing all critical info – contact lists, maps, daily schedules, technical specs, and rider requirements.

• Communication Systems: Using apps, radios, or tour software to keep all departments aligned.

Budgeting and Finances

• Expense Tracking: Managing per diems, accommodation costs, fuel, meals, and incidentals.

• Settlements: Working with promoters and venues for show settlements (ticket sales vs. expenses).

• Payroll: Managing payments for crew, artists, and vendors.

Contingency Planning

• Emergency Protocols: Plans for medical emergencies, equipment failure, or transportation issues.

• Backup Equipment/Crew: Having spares and alternate staff where possible.

Our success Factors

• Strong communication between all departments.

• Detailed advance planning and adaptability.

• Respect for local customs and venue staff.

• Focus on safety, morale, and mental/physical health.

Advancing

A critical pre-tour process where we communicate with each venue to confirm all logistical, technical, and hospitality details before the show date. The goal is to ensure everything runs smoothly upon arrival, minimizing surprises and delays.

We coordinate all the necessary details of a show at a particular venue well in advance of the performance date. This involves thorough communication with the venue’s production staff, promoter, technical director, and local crew.

Key Objectives of Advancing

• Confirm the venue’s capabilities and layout.

• Communicate the band’s technical and hospitality requirements.

• Establish a show day schedule (aka “day sheet”).

• Identify and solve potential issues in advance.

• Ensure artist and crew expectations match what the venue can deliver.

Technical Advancing

Includes:

• Stage dimensions and layout.

• Load-in/load-out procedures (entry points, timing, parking for trucks/buses).

• Power availability (voltage, phase, amps, distro).

• PA system and backline

• Lighting rig and video capabilities & what equipment may or may not be brought in to the venue.

• Local crew availability (hands, sound techs, lighting techs, runners).

• Soundcheck schedule and changeover details.

• Rigging points and weight capacities (if applicable).

• Cable paths and equipment storage areas.

Hospitality & Artist Needs

Includes:

• Catering and meals (times, dietary requirements).

• Dressing rooms (quantity, location, cleanliness).

• Shower and restroom facilities.

• Green room access and backstage passes.

• Rider fulfillment (food, drinks, towels, etc.).

• Security arrangements and crowd control.

• Meet & greets, press, and VIP access (if scheduled).

Travel & Accommodation Logistics

• Confirm hotel bookings and rooming lists.

• Arrange transportation to/from venue (buses, vans, flights).

• Parking info for tour vehicles (buses, semis, sprinters).

• Local emergency contacts (hospitals, police, etc.).

Scheduling

• Create a day-of-show timeline, often referred to as a “day sheet.”

Typical elements:

• Crew load-in time

• Soundcheck times

• Meal breaks

• Doors open time

• Set times (support acts and headliner)

• Curfew

• Load-out time

Communication Tools

Advancing is documented and distributed via:

• Advance Sheets – Venue-specific info packet.

• Production Riders – Provided by the artist; outlines all requirements.

• Stage Plots & Input Lists – For audio/technical setups.

• Day Sheets – Shared daily schedules for the team.

• Shared Calendars or Tour Management Software (like Master Tour, Artifax, etc.).

Our Advancing Best Practices

• We start early! – Ideally Advance months or at least 8 weeks before the first show.

• Clear and detailed – Avoiding assumptions.

• Respectful and professional – We building temporary to permanent partnerships with the venue team.

• Follow up – We confirm everything in advance and again before the show / event.

• We Document everything – For clarity and accountability.

Why Advancing Matters

• Prevents miscommunication on show day.

• Ensures technical compatibility between artist and venue.

• Avoids delays and stress for artists and crew.

• Supports a smooth, professional experience for fans, artists, and staff.

Types of Support Provided to Artist Management Companies

Administrative Support

• Scheduling & Calendar Management: Coordinating meetings, calls, and events for artists and the management team.

• Travel & Accommodation Booking: Handling logistics for tours, promotional events, and media appearances.

• Document Management: Organizing contracts, riders, NDAs, and press materials.

• CRM Systems: Managing contacts and communication with labels, promoters, and partners.

Financial & Legal Support

• Royalty Tracking & Accounting: Monitoring income from streaming, publishing, sync, live shows, and merchandising.

• Budgeting: Supporting tour budgets, recording expenses, and marketing costs.

• Invoicing & Payments: Managing artist payments and vendor transactions.

• Contract Review: Assisting with reviewing or coordinating legal support for contracts (with lawyers if needed).

Touring & Production Support

• Advance Work Coordination: Helping tour managers confirm technical and hospitality needs with venues.

• Logistics Planning: Organizing transport, gear shipping, crew scheduling, and accommodations.

• Crew Management: Coordinating freelance and touring crew assignments and payroll.

• Tour Reporting: Collecting and compiling show reports, ticket sales, and settlement summaries.

Marketing & Promotion Support

• Digital Strategy Assistance: Planning release rollouts, content calendars, and online campaigns.

• Asset Creation & Management: Coordinating artwork, social media content, press kits, and music videos.

• Data & Analytics: Monitoring digital performance (Spotify for Artists, YouTube, TikTok, etc.).

• Fan Engagement Tools: Managing mailing lists, fan clubs, or paid membership platforms.

Communications & PR Support

• Press Coordination: Liaising with publicists or media contacts for interviews and coverage.

• Social Media Monitoring: Tracking brand mentions and managing crisis response.

• Community Management: Supporting direct engagement with fans through comments, DMs, or fan events.

Business Development Support

• Partnerships & Endorsements: Sourcing or coordinating with brands, sponsors, or licensing opportunities.

• Sync & Publishing Support: Working with publishers and sync agents to place music in TV, film, or ads.

• Industry Networking: Helping build relationships with key industry players (labels, agencies, festivals).

• Technology Platforms: Tools like Master Tour, FUGA, ToneDen, Symphonic, or Stem for workflow automation and analytics.

Our Support Services can

• Frees up managers to focus on high-level strategy and relationship-building.

• Increases the quality and consistency of service delivered to artists.

• Reduces burnout in small or mid-sized management companies.

• Improves artist satisfaction and retention.

• Enhances the company’s ability to scale and take on more clients.

All of this allows the artist manager to focus on creative direction, big-picture planning, and building new industry relationships.

Support to artist management companies is essential for maintaining smooth operations, executing successful campaigns and tours, and allowing managers to give the best possible service to their artists. Whether it’s administrative, technical, or creative support, we can contribute to the bigger picture of developing and sustaining an artist’s career.

Event Management

We can plan, organize, and execute your event such as a concert, conference, festival, corporate gathering, taking care of both creative and logistical elements.

We are passionate about great events that mean something and will be remembered. As well as working on the creative elements our management involves communication, negotiation, multitasking, and crisis management as well as all logistical aspects.

Key Aspects:

• Planning: Defining the purpose, goals, and budget of the event.

• Coordination: Booking venues, vendors, equipment, and staff.

• Execution: Managing the event on the day (schedule, guest experience, troubleshooting).

• Marketing & Promotion: Reaching the target audience through campaigns, invites, and media.

• Post-event Evaluation: Gathering feedback, analyzing success, and reporting outcomes.

Project Management

We apply our knowledge, skills, tools, and techniques to deliver your project successfully within defined scope, time, cost, and quality.

Key Aspects:

• Initiation: Identifying the project’s goals, stakeholders, and feasibility.

• Planning: Creating a project plan, timeline, resource allocation, and risk assessment.

• Execution: Carrying out tasks, managing teams, and ensuring deliverables are met.

• Monitoring & Control: Tracking progress, adjusting plans, and managing risks/issues.

• Closure: Delivering the final output, reviewing performance, and documenting lessons learned.

We use leadership, problem-solving, time management, budgeting, communication, and strategic thinking to reach our goals.